Limited Express

Limited Express was the first brand extension of Limited Brands. It started in 1980 as an eight-store experimental division of women's speciality apparel and accessories, targeting the 20 to 30 year-old customer, a younger market than The Limited's. Express is primarily known for their jeans and denim apparel. The division later changed its name to Express in 1982 and went from zero to a billion dollars in sales in just 10 years. Express developed its own brand extensions, reaching out to the menswear market with Express for Men. This extension later became Structure in 1989, a separate store for men. In 2001, the Structure division of Limited Brands was folded into Express to create a dual gender brand. Limited Brands sold its majority interest in Express in 2007, removing it from the larger family of holdings. The majority interest in The Limited, namesake store of the company, also was sold during this year. After the sale of Express, the independent brand became known as Express Inc. since 2012.

Express Inc. currently operates more than 600 retail stores that address fashion needs for work, casual, and "going out" occasions. Though Express Inc. Headquarters are still in Columbus, Express stores are located across the country, primarily in high-traffic shopping malls, lifestyle centers, and street locations across the United States, Canada, and Puerto Rico. It also distributes its products through the company's e-commerce website, express.com. In 2016, the company boasted a yearly earnign of $2.1 billion. While the brand still sees reasonable success in the U.S., harsh markets abroad caused Express Inc. to close all its Canadian and British stores in 2017.