2001 Sean John Ensemble

Black t-shirt with Sean John signature in white across front; New York, L.A., London, Tokyo, Paris in white also across front underneath signature. T-shirt is shown with black Sean John jeans and Timberlands.

In 1999 Sean Combs launched a signature collection of sportswear under his given name, Sean John. Sean, aka “Diddy,” created his brand at the height of the rap streetwear trend. Sean John combined traditional aspects of menswear tailoring with the trendier parts of streetwear. In 2000, Combs was nominated for a Council of Fashion Designers of America Award as menswear designer of the year. The nomination, which was uncommon for a designer after only a year in business, represented the equivalent of an Academy Award nomination. He would win the CFDA award for menswear in 2004.

Sean John

2000-2012